In fact, there are over 25 million businesses on Instagram.ī2B brands have begun to incorporate Instagram into their marketing plans. A member of the marketing team runs the account and shares what’s happening within the business, and prospective clients appreciate the transparency. Some B2B brands use Instagram as a window into their company.
Over 200 million Instagram users visit at least one business profile every day. It’s the ideal place for a business to showcase their story to a target audience in a compelling, memorable, and engaging way.ī2B businesses can and should be on Instagram-they just need to understand what kind of content to post and how to best communicate their message. Instagram is a visual storytelling platform. Let’s get to it! Why B2B Businesses Shouldn’t Ignore Instagram
I’m going to share a lot of information that you can use to get started successfully on Instagram. If you are a B2B marketer looking to use Instagram to grow your business in 2022, keep reading. Instagram for Business allows a company of any size to create a business profile, get detailed data about their followers and posts, and promote their content in order to achieve their goals-all within the Instagram app. That’s where Instagram for Business comes into play. The decision-makers you’re selling to are probably using Instagram.
The comment I’ve heard the most is, “Our audience is not there.” But unless your target market is extremely niche, your audience is on Instagram. Still, lots of B2B marketers claim that Instagram is too lifestyle-focused, full of cat photos and vacation snaps. Not only does Instagram promote engagement through commenting, but it hosts text, photos, and videos directly on the platform so your followers don’t have to click elsewhere to see the content. Wait, you say, I thought Instagram was just for B2C!Īccording to TrackMaven’s research, B2B companies experience their largest engagement ratios on Instagram-meaning that of the major social sites, Instagram fosters the highest number of interactions per number of followers.
Given Instagram’s popularity, the platform presents B2B businesses with an opportunity to market their products or services to a targeted audience without spending a large amount of money on paid advertising.
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